2 Girls & A Book
  • Home
  • Blog
  • Lynn Shaw
  • Review Policy
  • Fangirl Moments
  • Author and PR Services

Audio Blitz ~ Death of a Marketer by Andrea Fryear

8/27/2018

0 Comments

 
Title: Death of a Marketer
Author: Andrea Fyrear
Genre: Marketing
Hosted by: Lady Amber's PR
Blurb:
Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. 
Using a detailed historical lens,  Death of a Marketer charts a course toward marketing's Agile future. 
Dive in to discover:
  • Marketing's cyclical history, from flowery persuasion to the no-nonsense hard sell and back again.
  • A detailed walk through of four Agile methodologies that can help marketers thrive in their uncertain environments.
  • Compelling reasons that enterprise organizations and one-person teams alike should be racing to adopt an Agile marketing approach.
Founded on in-depth research and real-world examples alike,  Death of a Marketer is a must-read for all modern marketing professionals.
Andrea is the president and lead trainer for AgileSherpas, an Agile marketing training company. She is one of the world's leading advocates for Agile marketing and is a sought-after speaker on the topic. In Death of a Marketer she combines more than a decade of digital marketing expertise with thorough research and in-thetrenches agile experience. Her pet peeves include misuse of quotation marks and running out of wine when on deadline. If she's not attending a Standup meeting or Retrospective, she's almost certainly on a volleyball court somewhere.
Author Links:
Goodreads: https://www.goodreads.com/author/show/16660375.Andrea_Fryrear
Amazon: https://amzn.to/2PBp27s
Twitter: https://twitter.com/AndreaFryrear
Web: http://andreafryrear.com/
Buy Links:
Amazon: https://amzn.to/2o5yK5J
Audible: https://amzn.to/2wcH4VH
0 Comments



Leave a Reply.

    Picture
    Picture
    Picture

    Categories

    All
    1 Year Anniversary
    An AudioBook Worm Promotion
    Audiobook Reviews
    Audiobook Tours
    Author Spotlights
    Black Spot Books
    Blog Tours
    Cover Reveal
    Crystal's Reviews
    Fangirl Thursday
    Haunted-by-magic
    HEA PR
    Hot Tree Promotions
    Lady
    Lady Amber's Reviews & PR
    Love Affair With Fiction
    Lynn's Reviews
    New Release
    Ouab-2016
    Preorder
    Reviews
    Sales
    Sales Alerts
    #ScareFest2015
    Siren Press
    Sleuthing Women!
    Spooktacular Reads 2020
    Spooktacular Reads 2021
    The Audio Flow
    Welcome

    Archives

    October 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014

    RSS Feed

    Picture

Thank you for visiting 2 Girls & A Book.


Picture